10 Essential E-Commerce Website Marketing Strategies for Your Business

Ecommerce websites are a challenge to maintain. Whether you are a startup or have a well-established customer base, it’s always challenging to maintain your brand and stay updated with the latest marketing trends that can make your brand look great in the eyes of the consumers. Structuring and the final launch of an eCommerce website are like achieving a milestone, but just after the launch, the actual game begins. That’s the reason why it’s absolutely essential to invest in E-commerce website marketing in Malaysia.

E-commerce website marketing in Malaysia

The tried and test methods and the new techniques of boosting your sales in the online mart is what E-commerce website marketing is all about. In this article, we are going to discuss the top 7 tips and strategies for eCommerce marketing.

Original Content

Here we are talking about the product descriptions or service category descriptions. You might have hundreds of products on your website, but ensure that the three-line product description is without plagiarism. The content should be catchy, compelling and something that stays with the visitor even after they have left the site. Put in an extra effort and get an E-commerce website marketing in Malaysia to create compelling content ideas for your venture.

Optimization of the web layout

E-commerce website marketing in Malaysia

For eCommerce websites, the web layout is the make or break deal of your business. If the webpage is too complicated, then it can be really confusing. So, make sure you follow certain templates and create a nice, user-friendly design. Ask the E-commerce website marketing in Malaysia to optimize your website layout, so that customers find the website easy to access and the product choosing and adding to the cart is simplified. A user-friendly website with a simple checkout process makes the sales process smoother and easier.

Content marketing

Here, we are talking about web content and blog posts, newsletters, videos and all. An interesting piece of content will get the visitor hooked in no time at all. Blog posts that’s informative and research-based gets in more views than just regular post updates. Some people Google randomly to get more information and if your eCommerce venture gives them all the information, then half the battle is won.

For writing great content – brainstorm for creative ideas. Even if you want to use the content for promotional purposes apply the Pareto’s 80/20 rule – that is the content needs to be 80% informative and 20% promotional. Also, make sure the content is 100% unique.

Social Media Marketing

Social media is one of the most powerful E-commerce website marketing tools. Everyone is now very active on social media, be it Facebook, Instagram, Twitter or even LinkedIn. Being active with your brand and its products on social media can seal the deal profitably, as customers would get to know more about your brand and take interest in your products. Ask for conceptualized designs from the E-commerce website marketing company in Malaysia and see the traffic boot up with higher levels of engagement. Good things take time to happen, so have patience within no time you will get to see the results of your continuous efforts in social media.

Email marketing

E-commerce website marketing in Malaysia

Email marketing is not new, but it’s still very much a part of the eCommerce business strategy because it actually works! In fact, email marketing works wonders. Call to action content in emails do create a stir up the readers and open untapped business channels. Make it personal or keep it professional, but at the end of the day, the emails should offer some value or connect with the audience. The Google Analytics Dashboard, can help you with data talking about the email marketing efforts that you have put in for your venture.

SMS Blasts

SMS Blasts might sound old-fashioned, but they are still doing great and work as alerts when some new offers or deals come up. A part of digital marketing campaigns, SMS blasts will have people rushing to your online stores via the shortened web link shared in the SMS.

PPC Marketing

The pay-per-click or PPC marketing campaign is a hit! If you are not into it, then that’s really bad for your brand. The three basic elements of PPC are the offers, the landing page and the ads. The landing page is the continuation of the ad and takes the visitor via the conversion channels. Customized with keywords, these ads appear at the top of the search engines.

Responsive websites

This is a no-brainer, but still worth mentioning. You need to have a responsive website if you are planning to sell your products online. Without a responsive design, the website will suffer! It would be shunned by the search engines, the bounce rate would increase, visitors would decrease as it’s not user-friendly – the end result – the website might collapse. So, always opt for responsive website design when you are planning to go online with your business.

Don’t miss out on SEO

E-commerce website marketing in Malaysia

Ignoring SEO would be like ringing the death knell of the business. One of the main strategies of eCommerce marketing is having an effective SEO strategy. Updated and relevant content that’s informative and interesting to the public can make your website look good and reliable. Along with that keyword, research and application would ensure that the webpage ranks on Google – thus a great way to get in sales and potential clients to the site!


Most customers who have already visited the website are likely to come back later to make a purchase. Retargeting tracks the visitors and displays ads to them while they are browsing the internet. This makes the visitor enter the website once again to finally make the purchase.

Reaching out to the target audience and connecting your brand with them is not child’s play. An effective marketing strategy comes into play and in this case, opting for Linsdigital to boost your eCommerce venture is a smart thing to do!