Content marketing is defined by the content marketing institute as a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action; and Search Engine Land defines Search Engine Optimization (SEO) as the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
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So, what intertwines these two concepts?Marketing is all about being in the right place and at the right time, but to be in the right place you would either have to dish out money through search engine marketing or create good and valuable content, consistently and eventually improve your ranks by implementing SEO. Thus, if we think about it, content marketing and SEO aren’t distinct but overlap with each other. A successful SEO campaign would only be possible with a good strategized content marketing idea. The SEO companies in Malaysia employ both content marketing and SEO services together in their marketing strategies.
SEO technique refers to channeling specific and technical focus on the various aspects of content marketing. Content marketing fulfills all the requirements of SEO. Below are the points which reflect the importance of content marketing in SEO.
Content Marketing can hence be called an important part of SEO.
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