Content marketing is defined by the content marketing institute as a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action; and Search Engine Land defines Search Engine Optimization (SEO) as the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Internet is fast paced, so creating as well as maintaining a presence for your business is crucial as well as difficult. However, there are a few online strategies, tried and tested for positive result, that any entrepreneur can use, to strategize and plan their online marketing to venture in efficiently.

There is no denying the fact that Facebook is still the leading social media platform .You can make use of its huge global reach to boost and expand your business.

You should already be knowing that selecting the right seller is very important for any business. This statement is particularly true when you are selecting the right digital marketing agency.

The act of optimizing your brand through the clever use of content, relationships and links for prospects and search engine crawl bots is called off Page SEO.

6 benefits of being a social business

We already know that social media plays an important role in getting your brand visible to millions of people. Social media is a powerful platform which can help any industry to grow with the millions of social media users from around the globe.

We cannot really think of a time any more when Google ranking was possible with only mere keyword stuffing. Getting proper keyword ranking has become all the more challenging with the passage of time. Today you need proper SEO strategies to be in the winner’s list.